This video delves into the root causes behind a drastic drop in TikTok video views to below 200 or significantly lower than usual, and offers a set of effective solutions. The content covers the core operating mechanism of the TikTok algorithm, explaining its "point system" based on user interaction. Likes, comments, and profile visits all add points, while skipping or marking "not interested" deducts points, which directly impacts video reach. When a video underperforms with the initial test audience and scores too low, it gets restricted by the algorithm, leading to stagnant viewership. The video explains in detail how to avoid negative signals to the algorithm by bypassing common mistakes, such as posting the same video across multiple accounts (unless re-edited) and deleting videos (which should be changed to private). More importantly, the video shares non-obvious but crucial strategies: sticking to a single niche to avoid algorithm confusion; employing the "Copy & Innovate" method by drawing inspiration from high-performing peer content and adding your own creative touch; moderately reducing posting frequency to avoid being flagged as spam; temporarily disabling or judiciously selecting trending hashtags to reset algorithm recommendations; timely abandoning outdated trends and embracing new content; utilizing the "Multiple Hooks Strategy" to test different openings and enhance video engagement; and breaking through viewership bottlenecks by re-publishing well-performing or promising older videos.
Furthermore, the video discusses the "golden ratio" of video length, suggesting adjustments based on actual performance to optimize watch time percentage and absolute value. All these techniques aim to help creators escape the "shadowban" and regain natural traffic and widespread dissemination for their videos.
